The global pandemic has given an unprecedented push to ecommerce and many businesses have been forced to go digital. Maybe you too are new to selling online and asking yourself if you should be doing ecommerce marketing.
Between choosing an ecommerce platform, building your ecommerce website, and trying to keep sales coming, it can be hard to take on one more strategic task. But that’s where ecommerce marketing comes in. This guide will introduce you to the concept, along with the best strategies to turn your business into a successful ecommerce.
Ecommerce marketing is any marketing effort you do to promote your online store and generate sales. It applies both to getting new customers (customer acquisition) and making old ones shop again (customer retention).
Without ecommerce marketing, you wouldn’t make any sales. Launching your ecommerce site is not enough — people need to discover you before they spend money with you.
Ecommerce marketing spans virtually all digital marketing channels as well as some offline, traditional ones:
Let’s look at the ecommerce marketing strategies most popular among ecommerce marketers. You’ll get a full picture of the many possibilities to help you decide which best fit your brand.